About Us
A Devoted Shop, Four Decades in the Making.
We started in a small Perry, NY workshop in 1986, hand-carving signs from redwood for shopkeepers up and down Main Street. Forty years later, the tools and materials have evolved, but the craft is still the same.
Our Philosophy
Made One Sign
at a Time.
Every piece that leaves our floor was designed for one customer, carved to spec, painted by hand, and finished with materials we are proud to put on our own building. After forty years of customers calling us back for their next sign, we are sticking with it.
A Brief History
Four Decades, Four Turning Points
1986Doors Open
We start by making hand-carved and sand-blasted old growth redwood signs for local folks and businesses.
1990sWord Begins to Spread
Signs travel from Perry, NY to the far reaches as the business grows by word of mouth.
1999Beginning of the End for Old-Growth Redwood
Regulations tighten and old-growth redwood harvesting is restricted, pushing the craft toward new materials.
Early 2000sA New Material Era
High-Density Urethane (HDU) becomes the go-to substrate for dimensional signage built to last.
Our Story
Crafting Connections
Since 1986
At Signlanguage Inc., we believe a sign is more than just wood and paint—it's a storyteller. Our journey began in 1986, founded by David Caito, Jeffrey Fitch and Ron Bouchard, with little more than a shared passion for artistry and an unrelenting work ethic.
The Early Days: Hand-Carved Heritage
In the beginning, the guys poured everything into the craft, often logging 100-hour weeks to perfect their trade. Every sign was born from old-growth redwood, meticulously hand-carved and hand-painted to ensure a level of detail that machines simply couldn't replicate. This dedication to "doing it right" set the standard for everything we do today.
A Legacy in Transition
For over 35 years, the business flourished, becoming a staple for quality and craftsmanship. In 2024, as we looked toward the future, the reins were officially handed over to the next generation: Nathan Caito and Nathan Hibbard. While the leadership has evolved, our roots remain deep; Dave and Jeff continue to serve in an advisory role, ensuring that the foundational techniques and values of the company remain untouched.
Forty Years of Excellence
Now entering our 40th year, Signlanguage Inc. celebrates a milestone of over 75,000 signs produced. From small family markers to large-scale commercial branding, each piece carries the same "personal touch" that defined our first year in business.
Why We Do It
We take immense pride in helping you tell your story and promote your business. Whether it's enhancing a storefront or contributing to the visual character of our community, we are honored to be your partner in signage. Four decades later, our promise remains the same: Exceptional quality, artisanal craftsmanship, and service that feels like family.